Our Story

“We make soap and skincare the way it was meant to be made: slowly, thoughtfully, with full respect for the chemistry of ingredients and the intelligence of the skin. Kumarie is not manufactured — it is crafted.”

Kumarie’s identity is defined by its mastery of three primary soap and skincare manufacturing processes — each representing a distinct approach to ingredient manipulation, skin interaction, and final product characteristics. This multi-process capability is rare among Indian artisanal brands and reflects Backero’s depth of formulation science.

Every ingredient used in Kumarie formulations must satisfy three non-negotiable criteria before inclusion.

Hero Ingredients by Category

Pipeline Products

• Kumarie Skincare Line — face wash bars, cleansing balms, and botanical serums extending soap expertise into multi-step skincare

• Zero-Waste Shampoo Bars — solid shampoo formulations using cold process technique, eliminating plastic packaging entirely

• Men's Grooming Range — activated charcoal and sandalwood variants; beard soap and shave bars

• Therapeutic Gift Collections — curated seasonal gift sets for retail and corporate gifting

• Subscription & Bespoke Service — custom-formulated soap collections for luxury hotels, ayurvedic resorts, and spa clients

Kumarie products are produced in small, controlled batches at Backero’s Coimbatore production facility. The artisanal manufacturing model is intentional — it preserves formulation integrity, ensures batch-specific quality control, and enables the kind of ingredient attention that mass manufacturing cannot offer.

Quality in artisanal skincare cannot be inspected in — it must be built in at every stage of formulation, from ingredient selection to final curing. Our manufacturing philosophy treats every bar as a bespoke creation.

Target Markets

• Premium natural skincare consumers — urban, ingredient-aware, willing to pay for quality

• Gifting and luxury market — artisanal soap as premium gifting in retail and corporate

• Wellness and spa industry — B2B supply to ayurvedic resorts, boutique hotels, and spas

• Export market — handcrafted Indian natural soap has strong demand in GCC, UK, and ASEAN

• Zero-waste and sustainability-conscious consumers — plastic-free personal care alternatives

Distribution Strategy

Beyond its commercial role, Kumarie serves a critical strategic function within Backero’s innovation ecosystem: it acts as the primary incubation platform for new formulation techniques, ingredient combinations, and process innovations. Every novel formulation concept developed in Backero’s R&D lab is first tested and commercialised through the Kumarie brand before being scaled for larger product lines.

Kumarie is Backero’s formulation laboratory made visible. When we develop a new botanical active or a novel delivery system, Kumarie is where it first meets the consumer. The brand’s craft positioning gives us the freedom to innovate, experiment, and validate — creating the IP pipeline that feeds the rest of Backero’s product ecosystem.

• First commercial proof of Backero's in-house R&D and formulation capability

• Testing ground for bio-fermented and biotech-derived soap actives under development

• Breeding ground for IP: unique formulation combinations with patent potential

• Consumer feedback channel for new ingredient performance in real-world conditions